Final Touches for FIRST.LA

The final touches to FIRST.LA are happening now...get ready for the show!


All the looks are getting the final touches at the hands of our fabulous stylists and our favorite LA STYLE BLOGGERS: HELLIN KAY of CHAMPAGNE + HEELS, ERIN WEINGER of STYLE SECTION LA and LAURIE BRUCKER of LAURIE B STYLE.

MONDAY, MARCH 14^th 2011
Cocktails – 5:30 PM
Runway Show – 6:00 PM

For more information regarding this exciting event contact Directives West.

www.directiveswest.com

Directives West Presents FIRST.LA

FIRST.LA Runway Show is an exciting mix of fresh contemporary designers and emerging talent presented in the dynamic setting of Downtown Los Angeles. In its second year, FIRST.LA continues its commitment to providing a West Coast perspective and excellent insight into Women's Contemporary fashion.

Monday, March 14th, 2011

Cocktails: 5:30 PM
Runway Show: 6:00 PM

The Patio @ California Market Center
110 East 9th Street
Los Angeles, CA 90079

www.directiveswest.com

What They Were Wearing

Directives West scouted out the most fashionable designers and attendees at the most recent installment of PROJECT in Las Vegas. Heavy knit sweaters were spotted on guys, while the ladies opted for leather jackets and vests as their topper. Slim pants with gathered or cuffed ankles in twill and denim dominated for both men and women. Mixing textures, like fine gauge knits with woven fabrics, created offbeat layered combinations and touches of lace, crochet and fringe added a hint of 70's chic.

www.directiveswest.com

People's Choice Awards

The 2011 People's Choice Awards hosted by Queen Latifah brought enthusiastic recognition to entertainment fan favorites in music, movies and television. After weeks of online voting the live telecast was filmed in Los Angeles at the Nokia Theatre, where award winners were appropriately revealed one-by-one through the opening of a text message. Young Hollywood seemed to shine brightest in bold hues and cosmetic neutrals. Taylor Swift, Choice Country Artist Winner, and TV sensation, Ashley Tisdale, represented the night's choice of vintage femme frocks in mini to maxi lengths. While teen TV series starlets, AnnaLynne McCord and Lucy Hale, chose minimal yet daring mini dresses in saturated jewel tones.

www.directiveswest.com

Los Angeles Arts Month

Los Angeles is truly the creative capital of North America. January is officially LA Arts Month in hopes of raising awareness, appreciation, and participation in the arts in Los Angeles, in all forms. This city wide event is an open invitation for Angelenos and guests to discover the city's arts and cultural offerings. Everyone has the opportunity to experience an entire month of free events across the expansive city that includes art, music, dance and unexpected public art works. Enjoy the best the art world has to offer without leaving Los Angeles.

For programming information please visit laartsmonth.org.

www.directiveswest.com

Connect the Dots

LA's female trendsetters are spot-on with the latest polka dot prints and patterns. As this is an emerging trend in the resort season, Angelenos are already opting for dots on dresses, skirts and tops. Ranging from speckled to spacious, this is a refreshing alternative to summer florals. Expect to see more of these looks as feminine and flirty continue to be important.

Orange Alert

Trendsetters in Los Angeles are punching up their wardrobe this season with shades of orange. Juicy tangerine, persimmon and coral have been spotted in breezy tops, summer dresses, mini skirts and even the classic cotton t-shirt. Pairing these popsicle colors with less intense hues like brown or navy tones down the tartness, while wearing an easy one-piece solo lets the color really shine.

Fashions From the Fest

The Coachella Valley Music and Arts Festival converged on the California desert last week with it's expected crowd of trendsetters. New fashions like lace and crochet were out in force at the three day fest, while trends with rompers, stripes and crop tops continued with refreshed combinations. High-waisted shorts styled with simplicity made an impact and shades of orange and melon sent a strong color message. Belt bags provided a creative blend of function and flair for attendees.

Look for more festival fashion favorites in the coming weeks!