Thursday, April 14, 2011
Fall 2011 Trends Runway Show
Earlier this month, Directives West presented the Fall 2011 runway featuring Contemporary, Juniors and Girls fashions to a full house! The presentation covered the seasonal trends, the best of the key items for each category and all the right West Coast trend information! Here's a sneak peek into the fabulous show!
For more information regarding Fall 2011 trends and key items, contact www.directiveswest.com
Monday, April 11, 2011
Lucky Shops LA

Lucky Shops burst onto the LA scene this past weekend with a VIP party Thurday night before the event officially opened to the public. This special preview of the shopping event hosted by Lucky Magazine took residency in Siren Studios of Hollywood. Stylish celebrities like Rashida Jones, Cat Deeley, Mandy Moore and guests, were welcomed with a pink carpet, cocktails and deep discounts on current styles and merchandise. With a similar layout as the pages of the magazine, the event featured a wide range of over 40 designers and retailers including Helmut Lang, Theory, Kate Spade, Pour La Victoire, Rebecca Taylor and much more at up to 70% off retail. Accessories and shoes were a smaller feature, while denim took charge with an official Jeanious Bar.
www.directiveswest.com
Wednesday, March 23, 2011
FIRST.LA VIDEO PREVIEW
Here's a sneak peek of the most recent FIRST.LA runway show. The exciting presentation of the best in Los Angeles contemporary fashion for the season was held on March 14th. The show kicked off with the latest brand from reality starlet Whitney Port, Whitney Eve. YuYu, Twinkle by Wenlan, J Brand, James Icon, Dolce Cabo and Hazel, also represented California cool to its fullest with their new collections hitting all the right trends for the Fall 2011 season.
For more information and to view the complete video: www.directiveswest.com
Monday, March 21, 2011
WHAT THEY'RE SAYING

Positive press has been pouring in for the latest installment of FIRST.LA! Directives West selected the best in Los Angeles contemporary fashion for the seasonal runway show held on March 14th. Featuring the latest brand from reality starlet Whitney Port, the show kicked off with the eclectic collection of printed knits, skirts and dresses, evoking a girly vibe with a touch of sass, for Whitney Eve. YuYu, Twinkle by Wenlan, J Brand, James Icon, Dolce Cabo and Hazel, represented California cool to its fullest with their new collections hitting all the right trends for the Fall 2011 season.
Dolan, a Los Angeles favorite for its authentic and easy approach to fashion, was selected by guest stylist and LA fashion blogger, Laurie Brucker of Laurie B Style. Erin Weinger of Style Section LA chose to feature and style the sophisticated collection by Kolae, while Hellin Kay, the third guest blogger and stylist, presented 50 Dresses for the exclusive runway show.
Stellar reviews from InStyle.com, MTV Style, Harper's Bazaar UK, and countless blogs, such as BTY Style Guide, MYFDB blog and more!
Thursday, March 3, 2011
Wednesday, March 2, 2011
FIRST.LA TO FEATURE TOP FASHION BLOGGERS
Wednesday, February 23, 2011
What They Were Wearing

Directives West scouted out the most fashionable designers and attendees at the most recent installment of PROJECT in Las Vegas. Heavy knit sweaters were spotted on guys, while the ladies opted for leather jackets and vests as their topper. Slim pants with gathered or cuffed ankles in twill and denim dominated for both men and women. Mixing textures, like fine gauge knits with woven fabrics, created offbeat layered combinations and touches of lace, crochet and fringe added a hint of 70's chic.
www.directiveswest.com
Friday, January 28, 2011
General Quarters

General Quarters had a quiet arrival in Decemeber across from American Rag CIE, but it is garnering attention as a must-see shop along La Brea Avenue. Owner Blair Lucio has curated an impressive selection of apparel, jewelry, bags, books, boots and more. Inspired by heritage, nautical, aviation and automotive memorabilia, which helps to explain the Triump TR6 bike for sale in the window, which is the same model Steve McQueen rode around in The Great Escape. For a more classic look, check out the Gant Rugger shirts, Life After Denim sweaters and resonably priced tees, mixed in amongst a smart collection of vintage chambray shirts, racing gloves and military duffel bags.
General Quarters
153 S. La Brea Avenue
Los Angeles, CA 90036
Thursday, August 26, 2010
Connect the Dots

LA's female trendsetters are spot-on with the latest polka dot prints and patterns. As this is an emerging trend in the resort season, Angelenos are already opting for dots on dresses, skirts and tops. Ranging from speckled to spacious, this is a refreshing alternative to summer florals. Expect to see more of these looks as feminine and flirty continue to be important.

