More from Coachella!

Coachella is known for wild style and forward fashion, but these concert goers get a special shout-out for calling in a comrade.

Check out more @ www.directiveswest.com

Fall 2011 Trends Runway Show

Earlier this month, Directives West presented the Fall 2011 runway featuring Contemporary, Juniors and Girls fashions to a full house! The presentation covered the seasonal trends, the best of the key items for each category and all the right West Coast trend information! Here's a sneak peek into the fabulous show!

For more information regarding Fall 2011 trends and key items, contact www.directiveswest.com

FIRST.LA VIDEO PREVIEW

Here's a sneak peek of the most recent FIRST.LA runway show. The exciting presentation of the best in Los Angeles contemporary fashion for the season was held on March 14th. The show kicked off with the latest brand from reality starlet Whitney Port, Whitney Eve. YuYu, Twinkle by Wenlan, J Brand, James Icon, Dolce Cabo and Hazel, also represented California cool to its fullest with their new collections hitting all the right trends for the Fall 2011 season.

For more information and to view the complete video: www.directiveswest.com

Final Touches for FIRST.LA

The final touches to FIRST.LA are happening now...get ready for the show!


All the looks are getting the final touches at the hands of our fabulous stylists and our favorite LA STYLE BLOGGERS: HELLIN KAY of CHAMPAGNE + HEELS, ERIN WEINGER of STYLE SECTION LA and LAURIE BRUCKER of LAURIE B STYLE.

MONDAY, MARCH 14^th 2011
Cocktails – 5:30 PM
Runway Show – 6:00 PM

For more information regarding this exciting event contact Directives West.

www.directiveswest.com

Directives West Presents FIRST.LA

FIRST.LA Runway Show is an exciting mix of fresh contemporary designers and emerging talent presented in the dynamic setting of Downtown Los Angeles. In its second year, FIRST.LA continues its commitment to providing a West Coast perspective and excellent insight into Women's Contemporary fashion.

Monday, March 14th, 2011

Cocktails: 5:30 PM
Runway Show: 6:00 PM

The Patio @ California Market Center
110 East 9th Street
Los Angeles, CA 90079

www.directiveswest.com

What They Were Wearing

Directives West scouted out the most fashionable designers and attendees at the most recent installment of PROJECT in Las Vegas. Heavy knit sweaters were spotted on guys, while the ladies opted for leather jackets and vests as their topper. Slim pants with gathered or cuffed ankles in twill and denim dominated for both men and women. Mixing textures, like fine gauge knits with woven fabrics, created offbeat layered combinations and touches of lace, crochet and fringe added a hint of 70's chic.

www.directiveswest.com

February 2011 MAGIC Presentation

It's exactly one week until we greet Fall 2011 with excitement at MAGIC and PROJECT! Next Monday, February 14th we present the Directives West runway presentation of Young Men's and Boys' Fall '11 trends with a West Coast perspective; focus on identification of key items, resources and merchandising issues. We can't wait to introduce you to: The Hunter, The Click, The Class Act and The Outsider. Wishing you all the best as the Fall 2011 season begins - See you at MAGIC!

For further details regarding the 2011 MAGIC Presentation please contact Directives West.

www.directiveswest.com