FIRST.LA Runway Show

FIRST.LA hit the runway for its second year with another stellar presentation of LA’s best in contemporary fashion. With standing room only, Directives West sent over 80 looks down the runway from up-and-coming brands and designers, to the newest looks from internationally recognized, J Brand.

Whitney Eve, the latest brand from reality starlet Whitney Port, kicked off the show with an eclectic collection of printed knits, skirts and dresses, evoking a girly vibe with a touch of sass. YuYu, Twinkle by Wenlan, James Icon, Dolce Cabo and Hazel, represented California cool to its fullest with their new collections hitting all the right trends for the Fall 2011 season.

Dolan, a Los Angeles favorite for its authentic and easy approach to fashion, was selected by guest stylist and LA fashion blogger, Laurie Brucker of Laurie B Style. Erin Weinger of Style Section LA chose to feature and style the sophisticated collection by Kolae, while Hellin Kay, the third guest blogger and stylist, presented 50 Dresses for the exclusive runway show.

For more information about the featured collections, contact Directives West @ 213.627.5921.

www.directiveswest.com

Final Touches for FIRST.LA

The final touches to FIRST.LA are happening now...get ready for the show!


All the looks are getting the final touches at the hands of our fabulous stylists and our favorite LA STYLE BLOGGERS: HELLIN KAY of CHAMPAGNE + HEELS, ERIN WEINGER of STYLE SECTION LA and LAURIE BRUCKER of LAURIE B STYLE.

MONDAY, MARCH 14^th 2011
Cocktails – 5:30 PM
Runway Show – 6:00 PM

For more information regarding this exciting event contact Directives West.

www.directiveswest.com

February 2011 MAGIC Presentation

It's exactly one week until we greet Fall 2011 with excitement at MAGIC and PROJECT! Next Monday, February 14th we present the Directives West runway presentation of Young Men's and Boys' Fall '11 trends with a West Coast perspective; focus on identification of key items, resources and merchandising issues. We can't wait to introduce you to: The Hunter, The Click, The Class Act and The Outsider. Wishing you all the best as the Fall 2011 season begins - See you at MAGIC!

For further details regarding the 2011 MAGIC Presentation please contact Directives West.

www.directiveswest.com

The Current Was Strong

EM & Co, a West 3rd Street boutique, supplies fashion-conscious shoppers with a well-orchestrated mix of fashions from world-class designers (i.e., Vivienne Westwood, Iodice, Stella McCartney, JC de Castelbajac, Beatriz, Anna Sui), as well as innovative styles from emerging L.A. talent. Featuring over 30 lines from around the world in its gallery-like space, EM & Co is also an active supporter of local talent, hosting monthly art exhibits and other events featuring local artists and designers. Along with Wallspace LA gallery, EM & Co presents: The Current Was Strong, paintings by MB Boissonnault. MB Boissonnault's use of colors in her landscapes draws the viewer in to a new universe that represents the expression of the painter's organized thoughts about their existence as a painter. After 'battling' with painting as a way of life, MB's rules evolved to reflect the statement that "the world is perfect with all its flaws; no matter what is happening around you, this world is perfect, always."

January 20 - February 23, 2011

EM & Co

7940 W. 3rd St.

Los Angeles, CA 90048

www.directiveswest.com

Boyfriend Material

Boyfriend blazers are the latest top layer for updating any casual style. The ladies of Los Angeles are out and about sporting this look during daytime and evening. Slick grey, navy and black are predominant colors, with a boyish woven lining exposed by rolled-up cuffs as a definite styling detail. Plaid and tweeds add a more masculine influence and surface texture. This light weight layer is a perfect transitional piece as temperatures begin to change.

Worldly Wonders

Angelenos are nostalgic for the America of the old Wild West. Lately, navajo motifs in wool weaves and prints are appearing on guys and gals. This tribal spin is the latest in ethnic inspirations for apparel this season. New styles feature experiments with playful color combinations, mixing patterns beyond the traditional design and influences of Peruvian culture.

Six Taste Food Tours

One of the best experiences in life is the discovery of new flavors and one of the best ways to learn about a culture is through its food. With such vibrant neighborhoods like Little Tokyo, Koreatown, and Little Ethiopia, Los Angeles is home to an incredible array of eating establishments and restaurants. Six Taste's mission is to be more than just a food tour and to highlight all the senses. These 'tastings,' explore foods from restaurants, bakeries, and other ethnic eateries, allow guests to speak to restaurant owners and chefs, learn about the culinary cultural influences, and learn the history of the local community all while enjoying great food.

For schedule, tickets and more information, visit sixtaste.com.