FIRST.LA Runway Show

FIRST.LA hit the runway for its second year with another stellar presentation of LA’s best in contemporary fashion. With standing room only, Directives West sent over 80 looks down the runway from up-and-coming brands and designers, to the newest looks from internationally recognized, J Brand.

Whitney Eve, the latest brand from reality starlet Whitney Port, kicked off the show with an eclectic collection of printed knits, skirts and dresses, evoking a girly vibe with a touch of sass. YuYu, Twinkle by Wenlan, James Icon, Dolce Cabo and Hazel, represented California cool to its fullest with their new collections hitting all the right trends for the Fall 2011 season.

Dolan, a Los Angeles favorite for its authentic and easy approach to fashion, was selected by guest stylist and LA fashion blogger, Laurie Brucker of Laurie B Style. Erin Weinger of Style Section LA chose to feature and style the sophisticated collection by Kolae, while Hellin Kay, the third guest blogger and stylist, presented 50 Dresses for the exclusive runway show.

For more information about the featured collections, contact Directives West @ 213.627.5921.

www.directiveswest.com

Directives West Presents FIRST.LA

FIRST.LA Runway Show is an exciting mix of fresh contemporary designers and emerging talent presented in the dynamic setting of Downtown Los Angeles. In its second year, FIRST.LA continues its commitment to providing a West Coast perspective and excellent insight into Women's Contemporary fashion.

Monday, March 14th, 2011

Cocktails: 5:30 PM
Runway Show: 6:00 PM

The Patio @ California Market Center
110 East 9th Street
Los Angeles, CA 90079

www.directiveswest.com

Makeup & GO! Pop-Up Shops

Red carpets are prepped and ready as awards season in Los Angeles has arrived but this time of year the Oscar nominess aren't the only ones in need of beauty attention. Makeup & GO! the innovative, Brentwood-based walk-in studio, has opened two Makeup & GO! Pop-Up Shops in L.A. to keep the entertainment and fashion community camera ready during this eventful season. The exciting pop-up shops are now opened; one on Beverly Drive in Beverly Hills and the second in West Hollywood on Melrose. The two locations will offer professional make-up application and many of the the flagship store's signature services. In addition, Makeup & GO!'s sister store, BUBBLE Blow Dry, will offer blow outs at the Beverly Hills pop-up shop. Talented artists, the best brands and affordable pricing combine, making Makeup & GO! Pop-Up Shops the perfect remedy for 'time-pressed beauty lovers.' Whether it be for a dinner date, the red carpet or the runway, being 'GOrgeous' in L.A. takes one simple stop!

Brentwood Flagship Store
1308 San Vincente Blvd. @ 26th

Los Angeles, CA 90049

Book Online/Phone: 310.451.6253

Beverly Hills Pop-Up

152 S. Beverly Dr.

Beverly Hills, CA 90212

Book Online: Open 3PM - 7Pm (Daily)

West Hollywood Pop-Up

8654 Melrose Ave. @ Norwich Ave.

Los Angeles, CA 90069

Book Online: Open 3PM - 7PM (Weds. - Sun.)

www.directiveswest.com

Blues Clues

As a nod to the warmer weather, the ladies of LA are sporting lighter shades of denim and softer versions of this classic fabric. Pale blues and chambray have been spotted in skirts and casual jackets, along with oversized shirts for cool layering. As an alternative bottom, lightweight denim works with delicate pleats and a more loosened silhouette for the ultimate in California chic.