FIRST.LA VIDEO PREVIEW

Here's a sneak peek of the most recent FIRST.LA runway show. The exciting presentation of the best in Los Angeles contemporary fashion for the season was held on March 14th. The show kicked off with the latest brand from reality starlet Whitney Port, Whitney Eve. YuYu, Twinkle by Wenlan, J Brand, James Icon, Dolce Cabo and Hazel, also represented California cool to its fullest with their new collections hitting all the right trends for the Fall 2011 season.

For more information and to view the complete video: www.directiveswest.com

General Quarters

General Quarters had a quiet arrival in Decemeber across from American Rag CIE, but it is garnering attention as a must-see shop along La Brea Avenue. Owner Blair Lucio has curated an impressive selection of apparel, jewelry, bags, books, boots and more. Inspired by heritage, nautical, aviation and automotive memorabilia, which helps to explain the Triump TR6 bike for sale in the window, which is the same model Steve McQueen rode around in The Great Escape. For a more classic look, check out the Gant Rugger shirts, Life After Denim sweaters and resonably priced tees, mixed in amongst a smart collection of vintage chambray shirts, racing gloves and military duffel bags.





General Quarters
153 S. La Brea Avenue
Los Angeles, CA 90036

http://www.directiveswest.com/