Lucky Shops LA

Lucky Shops burst onto the LA scene this past weekend with a VIP party Thurday night before the event officially opened to the public. This special preview of the shopping event hosted by Lucky Magazine took residency in Siren Studios of Hollywood. Stylish celebrities like Rashida Jones, Cat Deeley, Mandy Moore and guests, were welcomed with a pink carpet, cocktails and deep discounts on current styles and merchandise. With a similar layout as the pages of the magazine, the event featured a wide range of over 40 designers and retailers including Helmut Lang, Theory, Kate Spade, Pour La Victoire, Rebecca Taylor and much more at up to 70% off retail. Accessories and shoes were a smaller feature, while denim took charge with an official Jeanious Bar.

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WHAT THEY'RE SAYING

Positive press has been pouring in for the latest installment of FIRST.LA! Directives West selected the best in Los Angeles contemporary fashion for the seasonal runway show held on March 14th. Featuring the latest brand from reality starlet Whitney Port, the show kicked off with the eclectic collection of printed knits, skirts and dresses, evoking a girly vibe with a touch of sass, for Whitney Eve. YuYu, Twinkle by Wenlan, J Brand, James Icon, Dolce Cabo and Hazel, represented California cool to its fullest with their new collections hitting all the right trends for the Fall 2011 season.

Dolan, a Los Angeles favorite for its authentic and easy approach to fashion, was selected by guest stylist and LA fashion blogger, Laurie Brucker of Laurie B Style. Erin Weinger of Style Section LA chose to feature and style the sophisticated collection by Kolae, while Hellin Kay, the third guest blogger and stylist, presented 50 Dresses for the exclusive runway show.

Stellar reviews from InStyle.com, MTV Style, Harper's Bazaar UK, and countless blogs, such as BTY Style Guide, MYFDB blog and more!

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People's Choice Awards

The 2011 People's Choice Awards hosted by Queen Latifah brought enthusiastic recognition to entertainment fan favorites in music, movies and television. After weeks of online voting the live telecast was filmed in Los Angeles at the Nokia Theatre, where award winners were appropriately revealed one-by-one through the opening of a text message. Young Hollywood seemed to shine brightest in bold hues and cosmetic neutrals. Taylor Swift, Choice Country Artist Winner, and TV sensation, Ashley Tisdale, represented the night's choice of vintage femme frocks in mini to maxi lengths. While teen TV series starlets, AnnaLynne McCord and Lucy Hale, chose minimal yet daring mini dresses in saturated jewel tones.

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