More from Coachella!

Coachella is known for wild style and forward fashion, but these concert goers get a special shout-out for calling in a comrade.

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Fashion from Coachella

Coachella rolled through California for another non-stop weekend of music, art and of course fashion! The hippie spirit of music festivals delivered lots of lace, feathers, crochet and loose, languid bottoms. Maxi skirts were in full force, while denim shorts were rediscovered with sexy styling from thousands of girls. Be still our hearts as Americana was reinvented literally and through leather vests, shorts and boots. This choice was daring for the desert, but these band aids made it work by mixing it with feminine textures and delicate pieces.

Check back for more of our fashion forward festival sightings in the coming weeks!

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Fall 2011 Trends Runway Show

Earlier this month, Directives West presented the Fall 2011 runway featuring Contemporary, Juniors and Girls fashions to a full house! The presentation covered the seasonal trends, the best of the key items for each category and all the right West Coast trend information! Here's a sneak peek into the fabulous show!

For more information regarding Fall 2011 trends and key items, contact www.directiveswest.com

Lucky Shops LA

Lucky Shops burst onto the LA scene this past weekend with a VIP party Thurday night before the event officially opened to the public. This special preview of the shopping event hosted by Lucky Magazine took residency in Siren Studios of Hollywood. Stylish celebrities like Rashida Jones, Cat Deeley, Mandy Moore and guests, were welcomed with a pink carpet, cocktails and deep discounts on current styles and merchandise. With a similar layout as the pages of the magazine, the event featured a wide range of over 40 designers and retailers including Helmut Lang, Theory, Kate Spade, Pour La Victoire, Rebecca Taylor and much more at up to 70% off retail. Accessories and shoes were a smaller feature, while denim took charge with an official Jeanious Bar.

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Moonlight Graham

Housed in one of California's earliest FORD dealerships, Moonlight Graham has revamped the setting to create a true guy's lifestyle store. While keeping some history through the aesthetic with original brick structures and expansive glass windows, the shop feels like a neighborhood hangout, like the old days of the barbershop. The company began in 2000 with a complete collection and a few small stores, before being lost, and then reacquired by Moonlight Graham's founder and creative director Bart Silberman. He's curated a collection of nostalgic memorabilia, including a major baseball theme throughout the store and an excellent selection of menswear brands. Levi's (the XX line, Made & Crafted, Levi's Vintage), CXXVI, Rockmount, Reyn Spooner, Red Wing Heritage, Red Jacket, as well as their own Moonlight Graham label. Management also plans on bringing more iconic musicians for exclusive in-store performances soon at this unique Old Town Orange retailer.

401 West Chapman Avenue
Orange, CA 92866

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FIRST.LA VIDEO PREVIEW

Here's a sneak peek of the most recent FIRST.LA runway show. The exciting presentation of the best in Los Angeles contemporary fashion for the season was held on March 14th. The show kicked off with the latest brand from reality starlet Whitney Port, Whitney Eve. YuYu, Twinkle by Wenlan, J Brand, James Icon, Dolce Cabo and Hazel, also represented California cool to its fullest with their new collections hitting all the right trends for the Fall 2011 season.

For more information and to view the complete video: www.directiveswest.com

WHAT THEY'RE SAYING

Positive press has been pouring in for the latest installment of FIRST.LA! Directives West selected the best in Los Angeles contemporary fashion for the seasonal runway show held on March 14th. Featuring the latest brand from reality starlet Whitney Port, the show kicked off with the eclectic collection of printed knits, skirts and dresses, evoking a girly vibe with a touch of sass, for Whitney Eve. YuYu, Twinkle by Wenlan, J Brand, James Icon, Dolce Cabo and Hazel, represented California cool to its fullest with their new collections hitting all the right trends for the Fall 2011 season.

Dolan, a Los Angeles favorite for its authentic and easy approach to fashion, was selected by guest stylist and LA fashion blogger, Laurie Brucker of Laurie B Style. Erin Weinger of Style Section LA chose to feature and style the sophisticated collection by Kolae, while Hellin Kay, the third guest blogger and stylist, presented 50 Dresses for the exclusive runway show.

Stellar reviews from InStyle.com, MTV Style, Harper's Bazaar UK, and countless blogs, such as BTY Style Guide, MYFDB blog and more!

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