This new, primarily men's shop on the busy stretch of La Brea Avenue, gets its name from a Breton phrase that translates as "of the sea." The steel gray brick exterior, simple glass store front, and foosball table welcome guests into a well merchandised friendly atmosphere. Exposed brick continues on the interior, outfitted with vintage bicycles, surfboards and wetsuits and a decidedly French military-inspired selection of merchandise. The mind behind it all is JP Plunier, described by his staff as a designer/music producer/skater/surfer/punk. Originally from Brittany, he's also lived in Vietnam, Japan, Lebanon, among other locales, and those influences are apparent in the store décor and its merchandise for sale - multi-colored sandals from Lebanon, scarves from Yemen, handmade Japanese indigo scarves by Judy Augur. Right now, there are few women's items, but more selection will be coming in March.
165 South La Brea Ave.
Los Angeles, CA 90036
www.directiveswest.com
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