About Directives West

Directives West is the West Coast merchandising consulting division of The Doneger Group. We provide clients with comprehensive market analysis in all categories of business, including women's contemporary, better, junior, moderate, accessories, men's, young men's and children's, with the unique perspective and indisputable influence of West Coast fashion and lifestyle.

Stay on the pulse of this important area by keying into the distinct qualities of ease, sustainability and contemporary cool that emanate from LA and beyond, as well as the increasing impact of Hollywood, green design and the West Coast lifestyle on business, fashion and the consumer.