Returning for a second season, FIRST.LA hit the runway, marking the kick off to another season's market week. Offering an exclusive first look at the best contemporary styles for spring 2011, Directive West's market analysts selected some of the best emerging brands and designers to shine a light on. Under the twilight of downtown LA, the show featured local favorites Whitley Kros, BOYFRIEND/GIRLFRIEND and Yana K., as well as promising up and coming lines, AI FOR AI, Moon Collection, Champagne and Strawberry, A. Mullier, COUTURE by W., fraiche, gwynedds, and R.P.S. The upbeat vibe was in full gear as industry insiders crowded into seats and grabbed the best standing option available for the sneak peek into some of the lines bringing a positive outlook to spring business.
The spring 2011 contemporary trends include:
Sheer Encounters - bringing femininity and vintage romance to the season in cool neutrals
Leisure Life - effortless dressing catches on with a hint of classic Americana
Global Affairs - multi-cultural destinations inspire eye-catching prints and eclectic color
Precious Armor - minimalist appeal through textural manipulation and modern refinement
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