Directives West Trend Runway show kicked off the season for the Contemporary, Juniors and Girls markets this past week. With a fabulous turn out of retailers, brands and industry press, the talk was focused on Spring ’11 being about offering the customer newness. Designers and brands have found a renewed commitment to business from a pure value and a ‘buy now-wear now’ point of view. This approach creates an exciting and fresh outlook for the season.
The key themes for the season are:
Pure Delight: A fantastic dreamscape of softly veiled shades, fluid folds and dense ruffles, mixed with heirloom details that bring romanticism to the season.
Coastal Cool: Leisure time becomes the ultimate luxury and classic Americana style meets the west coast with a touch of simple whimsy and repose.
Global Patrol: Gear up for this expedition with international tribes and old world elements blending for a wild new utilitarian adventure.
Precious Armor: Modern protective interpretations reveal a true beauty through textural manipulation and fluid neutrality creating new industrial refinement.
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