Directives West Trend Runway show kicked off the season for the Contemporary, Juniors and Girls markets this past week. With a fabulous turn out of retailers, brands and industry press, the talk was focused on Spring ’11 being about offering the customer newness. Designers and brands have found a renewed commitment to business from a pure value and a ‘buy now-wear now’ point of view. This approach creates an exciting and fresh outlook for the season.
The key themes for the season are:
Pure Delight: A fantastic dreamscape of softly veiled shades, fluid folds and dense ruffles, mixed with heirloom details that bring romanticism to the season.
Coastal Cool: Leisure time becomes the ultimate luxury and classic Americana style meets the west coast with a touch of simple whimsy and repose.
Global Patrol: Gear up for this expedition with international tribes and old world elements blending for a wild new utilitarian adventure.
Precious Armor: Modern protective interpretations reveal a true beauty through textural manipulation and fluid neutrality creating new industrial refinement.
Showing posts with label americana. Show all posts
Showing posts with label americana. Show all posts
Wednesday, October 13, 2010
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