Directives West Presents FIRST.LA

FIRST.LA Runway Show is an exciting mix of fresh contemporary designers and emerging talent presented in the dynamic setting of Downtown Los Angeles. In its second year, FIRST.LA continues its commitment to providing a West Coast perspective and excellent insight into Women's Contemporary fashion.

Monday, March 14th, 2011

Cocktails: 5:30 PM
Runway Show: 6:00 PM

The Patio @ California Market Center
110 East 9th Street
Los Angeles, CA 90079

www.directiveswest.com

What They Were Wearing

Directives West scouted out the most fashionable designers and attendees at the most recent installment of PROJECT in Las Vegas. Heavy knit sweaters were spotted on guys, while the ladies opted for leather jackets and vests as their topper. Slim pants with gathered or cuffed ankles in twill and denim dominated for both men and women. Mixing textures, like fine gauge knits with woven fabrics, created offbeat layered combinations and touches of lace, crochet and fringe added a hint of 70's chic.

www.directiveswest.com

February 2011 MAGIC Presentation

It's exactly one week until we greet Fall 2011 with excitement at MAGIC and PROJECT! Next Monday, February 14th we present the Directives West runway presentation of Young Men's and Boys' Fall '11 trends with a West Coast perspective; focus on identification of key items, resources and merchandising issues. We can't wait to introduce you to: The Hunter, The Click, The Class Act and The Outsider. Wishing you all the best as the Fall 2011 season begins - See you at MAGIC!

For further details regarding the 2011 MAGIC Presentation please contact Directives West.

www.directiveswest.com

Makeup & GO! Pop-Up Shops

Red carpets are prepped and ready as awards season in Los Angeles has arrived but this time of year the Oscar nominess aren't the only ones in need of beauty attention. Makeup & GO! the innovative, Brentwood-based walk-in studio, has opened two Makeup & GO! Pop-Up Shops in L.A. to keep the entertainment and fashion community camera ready during this eventful season. The exciting pop-up shops are now opened; one on Beverly Drive in Beverly Hills and the second in West Hollywood on Melrose. The two locations will offer professional make-up application and many of the the flagship store's signature services. In addition, Makeup & GO!'s sister store, BUBBLE Blow Dry, will offer blow outs at the Beverly Hills pop-up shop. Talented artists, the best brands and affordable pricing combine, making Makeup & GO! Pop-Up Shops the perfect remedy for 'time-pressed beauty lovers.' Whether it be for a dinner date, the red carpet or the runway, being 'GOrgeous' in L.A. takes one simple stop!

Brentwood Flagship Store
1308 San Vincente Blvd. @ 26th

Los Angeles, CA 90049

Book Online/Phone: 310.451.6253

Beverly Hills Pop-Up

152 S. Beverly Dr.

Beverly Hills, CA 90212

Book Online: Open 3PM - 7Pm (Daily)

West Hollywood Pop-Up

8654 Melrose Ave. @ Norwich Ave.

Los Angeles, CA 90069

Book Online: Open 3PM - 7PM (Weds. - Sun.)

www.directiveswest.com