Summertime On 3rd Street Promenade

Summer has finally arrived here in Los Angeles, so we headed to Santa Monica's 3rd Street Promenade to see what shoppers can't live without for the season. The message was clear that color is a must, whether in skinny jeans from Joes and Kitson, maxi dresses in stripes at Forever 21or a white statement and shots of color on screen tees from Zara. Color was in the windows and on the streets. Ultra-femme looks of vintage lace and crochet in frilly dresses or used as trims are key at Urban Outfitters, H&M and Brandy Melville. Pretty garden florals in strapless ruffle layered tops and tribal-inspired prints in '70s style jumpsuits, circle tops and soft shorts are perfectly matched, creating a new bohemian style that rounds out her looks.

Guys @ Coachella

Guys beat the heat at Coachella by sporting their favorite tanks.

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More from Coachella!

Coachella is known for wild style and forward fashion, but these concert goers get a special shout-out for calling in a comrade.

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Fashion from Coachella

Coachella rolled through California for another non-stop weekend of music, art and of course fashion! The hippie spirit of music festivals delivered lots of lace, feathers, crochet and loose, languid bottoms. Maxi skirts were in full force, while denim shorts were rediscovered with sexy styling from thousands of girls. Be still our hearts as Americana was reinvented literally and through leather vests, shorts and boots. This choice was daring for the desert, but these band aids made it work by mixing it with feminine textures and delicate pieces.

Check back for more of our fashion forward festival sightings in the coming weeks!

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Fall 2011 Trends Runway Show

Earlier this month, Directives West presented the Fall 2011 runway featuring Contemporary, Juniors and Girls fashions to a full house! The presentation covered the seasonal trends, the best of the key items for each category and all the right West Coast trend information! Here's a sneak peek into the fabulous show!

For more information regarding Fall 2011 trends and key items, contact www.directiveswest.com

Lucky Shops LA

Lucky Shops burst onto the LA scene this past weekend with a VIP party Thurday night before the event officially opened to the public. This special preview of the shopping event hosted by Lucky Magazine took residency in Siren Studios of Hollywood. Stylish celebrities like Rashida Jones, Cat Deeley, Mandy Moore and guests, were welcomed with a pink carpet, cocktails and deep discounts on current styles and merchandise. With a similar layout as the pages of the magazine, the event featured a wide range of over 40 designers and retailers including Helmut Lang, Theory, Kate Spade, Pour La Victoire, Rebecca Taylor and much more at up to 70% off retail. Accessories and shoes were a smaller feature, while denim took charge with an official Jeanious Bar.

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Moonlight Graham

Housed in one of California's earliest FORD dealerships, Moonlight Graham has revamped the setting to create a true guy's lifestyle store. While keeping some history through the aesthetic with original brick structures and expansive glass windows, the shop feels like a neighborhood hangout, like the old days of the barbershop. The company began in 2000 with a complete collection and a few small stores, before being lost, and then reacquired by Moonlight Graham's founder and creative director Bart Silberman. He's curated a collection of nostalgic memorabilia, including a major baseball theme throughout the store and an excellent selection of menswear brands. Levi's (the XX line, Made & Crafted, Levi's Vintage), CXXVI, Rockmount, Reyn Spooner, Red Wing Heritage, Red Jacket, as well as their own Moonlight Graham label. Management also plans on bringing more iconic musicians for exclusive in-store performances soon at this unique Old Town Orange retailer.

401 West Chapman Avenue
Orange, CA 92866

www.directiveswest.com